Task: Introduce the world to Cozmo, the robot with a big brain, and an even bigger personality. Launching a new product in a relatively new category, these images had to educate the consumer on the experience. At a time, however, when the product team was still in development and large parts of that experience were still up in the air.
 

Solution: Keep the focus on the connection the user has with Cozmo, and the magic that he creates by feeling alive and a part of your life.