A brand is never static, but rather a living and breathing entity. Certain things can and should be remained fixed; a logo, color palette, font treatment, etc. But, as new requests and demands are made on a brand, it must evolve and adapt to meet those demands. An additional product introduced to the ecosystem, packaging refreshes, informational handouts, custom campaign marks, apparel... Below are a few select examples of adapting the Cozmo identity, pushing it further while remaining true to its core.