Agency Partner: Cinco Design

Task: Create keyart to support the launch of all new accessory products to the existing Anki Overdrive ecosystem, including expansion cars, trucks and special track pieces. These were to be used on packaging, and all subsequent campaigns across digital and print.

Most notably, this included the launch of the Fast & Furious Edition, tasking us with incorporating the existing brand with the very established franchise.
 

Solution: Leverage the iconic vehicles FF fans know and love while showing them battle it out with Anki Overdrive products. Through tone and texture, we also added more grit to all the FF imagery.